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7 Best Social Media Sites for Branding

Jason Juhl
Jason Juhl
May 4, 2022, 12:42 p.m.
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Social media is one of the most powerful tools in any marketer's arsenal. Whether you're part of a professional marketing team or a business owner looking to diversify your audience, it's important to learn how to use these platforms.


However, people will already be familiar with the major social media platforms like YouTube, Twitter, Instagram and Facebook. What if there were a dozen other benefits?


Here is a list of the best social media sites to focus on building your brand in 2022.


Best Social Media Sites to Focus on Brand Building in 2022


From Tumblr to TikTok, there are many social media platforms for established and growing brands. Let's take a look at all the best social media sites you should focus on to build your brand.

1. Facebook

Facebook's popularity has fluctuated over the past few years due to a lot of controversies. However, this is no less favorable for business as it offers many features.


Whether you have your own business page or use Facebook groups to interact with potential customers, the possibilities are endless.


If you don't use Facebook as a business, you reduce the amount of information you can provide to your customers.


In this platform, not only written information but also visual information is important. In fact, some of the most popular areas of a website are those offering short videos, industry news, and other types of animated content.


Ease of use is one of the main reasons marketers limit themselves to Facebook compared to other social networks. The website is designed to be user-friendly, making it easy to create pages for both end users and businesses. Especially for those starting a business from scratch or just starting out.


You can also quickly share various contents such as live videos and stories.


You can include important information on your business pages, such as your business address, opening and closing hours, and star ratings.


Posts also allow you to engage with customers and share user-generated content and positive reviews.


Facebook combines all social media platforms into one easy-to-manage website.


2. Instagram


Undoubtedly, the more visual the content, the more attractive it is. With this in mind, it's easy to see that Instagram is one of the most popular social networks on the web.


Mobile and desktop apps allow you to share, edit and comment on photos taken by you and others.


As a business, Instagram offers a lot more benefits, especially when it comes to promoting your brand and building brand awareness.


One of the main advantages of this social network is its ease of use. All you have to do is upload a photo, add a caption and post it to your feed.


Alternatively, you can take a more engaging approach by posting to Instagram Live or by posting regular updates through Instagram Stories. Businesses can easily share new products and services, remind customers of upcoming promotions and drive more leads to their website.


Instagram allows users to drive leads to sales pages by posting a link in their bio.

You'll also find that it's the perfect platform for improving your customer service skills as it's very easy to answer your questions. It also has the added benefit of being able to share new and unique content with your followers.


If you need a social media platform that will change the way you do business, Instagram is one of the best options to consider.


3. TikTok


If you've been browsing the internet for a while, you've probably heard of Vine. Vine's popularity has skyrocketed in the careers of many influencers, giving brands a unique way to market their business.


By providing short videos, users can provide interesting and engaging content to their audience to keep them interested.


Today, TikTok has become an alternative to Vine, but marketing is more advanced. It's also a great social media app for viewing analytics as well as interacting with the community. From building brand awareness to spreading brand awareness, this is one of the best social networks to pay attention to.


TikTok allows users and brands to create fast videos that are perfect for viewing. If the video is longer than 1 minute, you can create short or long content. Social media apps also offer live streaming so you can connect with your followers in real time.


When you upload a video, it can be sent to your feed using an algorithm based on past likes and viewing history. Also, your content will get likes and comments, which will help spread the content to a wider audience.


The number of viral branded videos on TikTok is growing exponentially, creating great business opportunities. Also, one of the biggest benefits of this social media platform is that it helps you build your brand identity.


If you want to give your marketing a unique tone or voice, TikTok is the answer. It was easier for brands to personalize themselves through the platform than with other social media apps.


4. YouTube

The convenience of YouTube cannot be underestimated, especially for businesses looking for innovative marketing opportunities.


If you've always had a passion for visual content, you should consider this social network. YouTube not only makes it easy to share content, it helps all other platforms as well.


Users create short or long YouTube videos, upload them to creators' websites, and share them with the world. The backend has access to a huge amount of analytics, making it easy to track download success. Users can see viewer demographics, what device they're viewing, and more.


What makes YouTube a unique social network is that it turns social media into community building. Your content can help you attract more viewers and convert them into subscribers.


Each time you upload a video, your content is delivered to your subscribers, helping them engage with your video. Over the course of several months, you'll see lots of comments from people using your content to build communities.


Having loyal followers is the key to increasing leads and increasing brand sales. Your existing audience will also help you increase your reach by sharing your content with friends and family.


Using YouTube as a social media app is relatively easy as all tools are integrated on the site. However, creating content for the platform may take longer than expected.


You'll want to create videos that visually inspire, stand out in your niche, and create compelling thumbnails.


You should use hashtags, make sure your content mentions your brand, and support comments from the community. Even if there is a lot of work to be done, the scope of this platform is global, so the time investment will be worth it.


5. Reddit


Reddit is an incredibly large and powerful social media platform that businesses and business owners use every day. This site has thousands of subreddits (also known as niche communities) that are interested in discussing specific topics.


For example, you can find the baking subheadings, Political headings, and General Interests headings.


Each subreddit has a posts forum where customers and businesses can create and share posts and others can comment on.


This is a great source for creating conversations and rumors about your company, product or service. It goes without saying that it is one of the most popular news aggregators on the internet.


Not leveraging this social network would be a huge failure for marketers. This will not only help you reach a specific niche, but also connect you with your audience at a deeper level. Companies can post about products and services they find attractive to their demographics, and then read customer reviews and interest in their products.


Another unique feature of the platform is its own subreddit called "AMA" (Ask Anything). AMAs are an amazing way for brand owners to connect with their customers, whether personally or professionally. By default, users can ask a question and reply in a comment to get an answer within a certain amount of time.


You can use this process to inform people about current, past and future products and/or services. It's also a great way to humanize your brand by showing your passion as a business owner.


6. LinkedIn


When LinkedIn first appeared online, many called it "the Business Facebook". It still holds the same generalization today, but it can be a great opportunity for marketers.

Basically, LinkedIn allows professionals to connect with each other. LinkedIn also lets you connect with other business owners, find new customers, and connect with employees. Industry experts develop personal brands and share diverse content and networks.


LinkedIn is one of the most popular social networks for communication between people interested in business to business (B2B) transactions. You will also find that in 2019 48.8% of professionals use it for marketing, which is already a popular platform among US marketers.


By creating a LinkedIn Page for your business, you can connect with a diverse audience and find a niche. You can also network with other industry experts to create a community where you can promote your products and services.


In short, LinkedIn is a great platform for others to learn more about what you have to offer. Blog posts can make a lasting impression that will help you reach a wider audience. It's also a great way to diversify your customer base by giving your brand's voice online.


7. Twitter


In this list of social networks, Twitter is one of the easiest to use social networks to learn how to use. The overall design is unique, allowing account holders to post text messages with a 280-character limit.


However, there are other ways to increase the length of your posts, such as using TwitLonger and linking subscribers to external pages.


Twitter's main purpose is to provide short snippets that your followers can read in seconds. But it doesn't stop there, as you can also post photos and videos. This is a dream come true for marketers with tons of tools, so it's a great way to gain a foothold in a specific niche.


Hashtags and keywords are two of the best features of the platform that will help you spread your posts by word of mouth overnight.


There is also the added benefit of the Trends tab. This tab provides benefits to companies around the world and certain niche markets. Every Twitter user has a popular tab designed based on their browsing habits.


If your message reaches these people, you can get more subscribers overnight. The most popular posts will also go to the National or Global Trends tab. In these cases, your product and/or service can attract a large audience.


Twitter is a great opportunity for marketers looking for a platform to showcase themselves as a brand. Social networking platforms allow you to connect with your followers and consumers through posts.


You can also promote content that matches your brand, providing a level of uniqueness that your competitors don't.


As one of the major social media platforms, Twitter has some extra features. You can also add a link to your profile, set up social media banners on your page, and choose a specific username.


Businesses can also get certified, which is a huge benefit for social media marketing. After verification, your page will receive a blue checkmark on the corresponding page in social networks. This blue checkmark tells customers that your social network is authenticating you and that you are legitimate. This is one of the best ways to reach a larger audience and increase sales using social networking sites.



Get Started and Cross-Promote on Platforms


Explore the major social media platforms, and you will find that dozens of social media platforms offer many marketing benefits.


Marketers need a platform that provides the tools and flexibility to help build brand awareness. With the right social media app, you can use the power of social media to build awareness online.