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How To Increase Your Instagram Likes

Candice Olinger
Candice Olinger
Aug. 2, 2022, 8:56 a.m.
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Wondering how to get more likes on Instagram? If so, you've come to the right place.

This article explains how to increase the number of likes on Instagram.

We cover everything from using eye-catching photos to publishing video content. How to create captions and use hashtags effectively.

So, whether you're a beginner in the Instagram app or an experienced social media marketer, here's everything you need to know about how to get more likes on Instagram.

Why are likes and interactions important on Instagram?

You may be wondering if you should focus your time and attention on generating more likes for your Instagram content.

Yes, you need more Instagram likes and more followers.

There are two reasons for this:

More Exposure

If you want your brand to appear more often on Instagram, you need to get more likes on your Instagram posts. The more likes, the higher the content will appear in the feed, the more people will see it. It's an endless cycle.

The more likes, the more impressions you get. The more visibility you get, the more likes you get.

More Followers

Also, getting more likes for your content will help you get more followers. People will be more than happy to follow you when they see how popular your content is.

Think of it like this: If you are looking for a new restaurant and one restaurant has 100 reviews and the other has 50 reviews, you are more likely to visit a restaurant that already has 100 reviews. The same logic applies to Instagram content.

So, to get more followers on Instagram, you need to get a lot of likes.

How to Get More Likes on Instagram: Find Your Target Audience

When learning how to get more likes on Instagram, focus on your target audience first before implementing your content strategy. You can't please everyone, so don't try.

Instead, focus on a specific target audience. Decide which types of content you will interact with the most.

To conduct this study, you can try following:

  • Explore Instagram hashtags relevant to your niche

  • Use Instagram analytics tools

  • Create your avatar profile

You also need to consider your target audience when thinking about the tone of your content.

Research Your Competitors

Don't forget to check out what your competitors are doing on Instagram. Try to understand what works for them. Also think about what you could do better.

This will give you an idea on how to get more Instagram likes for your brand. It will also help you understand strategies to avoid when studying your competitors.

For example, if we find that certain types of content are not suitable for them, we know how to avoid them.

How to increase likes on Instagram with a content strategy

Content is the first area you should focus on in your Instagram post.

Share attractive photos

Remember, Instagram started out as a social media platform for photos. Therefore, it is worth focusing on creating high-quality photos. Publish visually appealing images.

Instagram followers will take your brand more seriously when they're sure they'll like your content.

Adjust Brightness

In addition to posting high-quality photos, you need to make sure your photos are well-lit. Make the most of natural light when shooting.

If you are using a camera phone, we recommend that you download an app that will help you improve the lighting in your photos. You can also use Instagram's built-in editing features to make your photos stand out.

Keep Your Photos Natural

Well-lit photos get more likes, but you don't want them to look overly edited.

When people find out that you've used too many filters or retouching tools, you lose credibility of your brand.

Instagram bio optimization

Your Instagram profile is the first thing people see when they visit your profile. So optimize for maximum efficiency.

Your bio should be short, clear, and direct. This will give people a general idea of ​​your brand.

Also, don't forget to include a call to action in your bio.

For example, if you represent a travel brand, your call-to-action might be "Book your next vacation with us." Or, if you are a fashion brand, you can translate your call-to-action to “buy the latest collection”.

Including a call to action in your bio can help you increase likes, followers, leads, and sales.

Post A Lot Of Reels

If you are not familiar with Instagram Reels, they are short videos.

When this feature was first introduced, Instagram limited the recording time to one minute. You can now increase your video posting time by up to 90 seconds.

Reels are a way to engage your target audience. Like a short TikTok video, it helps you express your personality. Use it to show people the story behind your brand.

Use Stories Daily

Another way to engage with your target audience is through Instagram Stories. A short video or photo that disappears after 24 hours.

Stories can be used to post interesting behind-the-scenes content, but you should also use Stories to drive traffic to your website or blog.

Include a call-to-action in your Instagram story. If you excel in this field, Instagram users will love your Instagram posts.

Use Story Highlights

The Instagram Featured Stories feature lets you store and group your favorite stories. The best content will appear on your profile for more than 24 hours.

Go to your profile to access this feature. Go to the Featured Products tab. Here you can create a new highlight or add an existing story to one of the highlights.

Announce a Giveaway

People love free stuff. So, it's a good idea to run sweepstakes on Instagram. To do this, ask people to like and comment on your photos. Then, in the comments section, we randomly select a winner.

Be sure to announce the winner in your story. This will help increase participation and encourage people to participate in future sweepstakes.

Write Captivating Captions

Along with posting high-quality photos, you need to write engaging captions. Your caption will make people like your photos.

It should be interesting, fun, or educational.

Post more video content

If you don't post enough video content, you're missing out on an opportunity to engage with your target audience.

People love to watch videos. Not only that, videos get more likes and shares than photos. So, it is better to post more videos on Instagram.

You can use it to showcase your products, talk about your brand behind the scenes, or entertain your followers.

Create Instagram Tutorials/Guides

Instagram guides help you create the best content. It's almost like creating a blog on your Instagram account.

To create an Instagram tutorial, go to the "Create" tab and select "Tutorial". Select a photo or video to include in the tutorial, then add a title.

Use our guides to organize your content. For example, you can sort the following:

  • Restaurant Reviews

  • Travel Tecommendations

  • Frequently Asked Questions

  • Summaries of content

  • Product Features

  • Gift Guide

  • Experiment with various contents

Test and Experiment

We've explained different types of content, such as videos and photos, but you should always be ready to experiment with the content, to know what your audience will most likely interact with.

Marketing should include testing. Don't get hung up on posting the same content every day. This quickly leads to the fact that your subscribers get bored with your brand.

By testing different types of content, you can learn a lot about what your target audience wants to see. You can also mix and match channels to make them more attractive.

Here are the three types of content you can try to test on your Instagram account:

Behind The Scenes

We have covered this type of content above. Here you would analyze the behind-the-scenes content as it is important when it comes to generating more likes on Instagram.

As a business, you need to publish content that has value for your target audience.

Many brands no longer know how to display content that is fun, educational and inspiring. Behind-the-scenes content helps you achieve all three goals.

People love to see the behind-the-scenes stories of their favorite brands. This makes them feel more connected to you.

Make sure it's interesting and useful when posting this type of content. For example, don't post photos of your office unless it's something special.

Instead, show the way your team thinks through creative ideas or builds products.

Using Carousel

Another great way to get more likes on your Instagram posts is to use a carousel. Carousels allow you to post multiple images in one post. It is effective for businesses as it can display multiple products.

Carousels not only help increase the number of likes on your posts, they also help increase engagement. In general, you are more likely to comment on posts with multiple images.


People love quotes because they are relevant. They provide inspiration or motivation. So, it's a good idea to use quotes in your Instagram posts.

When choosing a quote, make sure it is feasible. This means that quotes will inspire people to act in their lives. For example, a fitness brand might publish daily workout prices. Alternatively, entrepreneurs can post risk estimates.

Use hashtags correctly

Finally, if you want to increase the number of likes on your Instagram posts, you need to use hashtags appropriately in your content. Hashtags help Instagram users find your content. When using hashtags, do not include them in your photo captions. It looks like spam and drives people away from your brand.

Instead, use them logically (in a text for example) and strategically.

A general rule is to use no more than 3 hashtags in a post. Most importantly, make sure it's relevant to the content you're sharing.

How to Optimize Your IG Content to Get More Likes on Instagram

Now that you know what content to use for all your Instagram posts, you can use them more effectively to get likes.

Post Consistently

If you want to increase the number of likes on Instagram, you need to publish content continuously. This means posting new content regularly.

The best way to do this is to develop a content calendar. A calendar helps you plan your posts ahead of time and publish new content all the time. In addition to posting regularly, you should also post timely.

For many brands, the most effective times to post on Instagram are morning and evening rush hours and lunchtime.

Experiment with different post times to see when you get the most likes, views, and followers.

Use the Right Colors

The colors you use for your photos can have a huge impact on your likes. In fact, the first thing people notice when they look at a photo is the color.

Some colors are more relevant to marketers than others. These colors include blue, pink, black and white.

Try different combinations when choosing colors for your photos. Find out what works best for your brand and stick with that color.

You should also consider your existing website and its color scheme when posting on Instagram.

Use strong Call-To-Actions

Photos should always include a strong call to action. In marketing, calls to action increase conversions.

Adding a call to action to your photos will help you get more likes, comments, shares and followers on Instagram. A powerful call to action tells people what to do next.

Here are some examples of effective calls to action: "Like this photo if you agree", "Tag favorite color in comments" or "Tag travel-loving friends".

If you're representing a travel brand, your call-to-action might be "Book your next vacation with us." If you're representing a beauty brand, your call-to-action might be "buy the latest collection."

Always make sure your call-to-action is consistent with your brand and understandable to people.

Like and Comment Every Day

If you want to get more likes on Instagram, you need to stay active on the platform.

When you like and comment on a photo, people usually react. Also, liking and commenting on photos posted by others increases the likelihood that people will see and follow your profile.

Try to like and comment on at least 50 photos per day. Just like a photo in your feed for 30 minutes a day. You can also spend 20 minutes on photos of people you choose to follow.

When commenting on photos, leave thoughtful comments that encourage conversation.

Please don't leave general comments like "great photos" or "great work".

If you don't want to do these steps yourself, we recommend hiring a social media manager to help you. No need to waste time liking on Instagram.

If you pay someone to get more Instagram likes on your account, you can consistently post more efficiently.

Don't want to hire a social media manager part-time or full-time? If necessary, consider using our service to get more likes on Instagram.

Tagging Relevant Accounts in Your Posts

By tagging relevant accounts in your posts, you are more likely to share content with your followers. For example, if you represent a travel brand and post photos of a product you're using in an unfamiliar location, the tagging of the brand of camera used will be more visible.

Also, tagging relevant brands in your posts will increase their chances of appearing in that brand's account. If you use this method consistently, you can generate more likes, comments and followers on Instagram.

Search for industry-relevant hashtags on Instagram to find relevant accounts to tag in your posts. For example, if you're in the fashion industry, you can search for hashtags like #fashionista or #ootd. If you represent an insurance company, you can search for hashtags like #insurance or #lifeinsurance.

You can also search for specific brands related to your industry.

When you find the account you want to tag, click on it and then click the three dots in the upper-right corner of the screen. From there, select "Tag Photos". This will allow you to tag one of your photos to this account.

Once you've found the account you're looking for, take a look at your followers and start following them. These are people interested in your content. These are the Instagram users most likely to interact with your posts by leaving likes on Instagram.

But when you find other accounts to tag, get creative while looking for potential partners. Find other Instagram accounts that target your audience without creating a competitor. For example, an insurance agent may try to find a real estate agent.

If you get caught on their radar with this Instagram strategy, you can eventually partner with them. You can stream Instagram Live to your audience to discuss the importance of protecting your home.

As a fashion brand, you may be looking for a luxury hotel. Define your hotel brand by posting photos of customers using your products while on vacation.

By tagging other relevant accounts in your posts, you're not only more likely to get likes on Instagram, but you can also build relationships with other brands.

This type of partnership can lead to more likes, comments, and followers on Instagram in the long run. Partnerships also give ideas of new ways to sell products and services directly.

Another Ways to Get More Likes on Instagram

You already know what content will generate likes on Instagram.

We also discussed how to effectively optimize your Instagram content.

Now let's take a look at other ways to increase likes on your Instagram account.

Don’t Ignore Your Haters

Sometimes the best way to get more likes on Instagram is to face the haters.

If you see negative comments, don't delete them. Instead, respond positively and professionally. This will show other users that you are not afraid of criticism and are ready to hear constructive feedback.

You can also use this Instagram strategy to turn haters into fans. By providing positive feedback, you can change their opinion of your brand.

Of course, there are times when you cannot win no matter how hard you try. If this happens, it's best to delete the comment and move on.

Display Instagram on Your Website

You can also increase ​​Instagram likes by promoting your account on your website. If you have a website for your business, include social media icons to make it easy for people to find and follow you on the Instagram app.

You can add these icons to your site's header, footer, or sidebar. You can also add an Instagram feed to your website. Show your best content and increase your chances of getting likes.

Cross-promotion on other social media platforms

To get more likes on Instagram, you need to promote your Instagram presence on other social media platforms. If you have a lot of Twitter followers, post a tweet with a link to your Instagram account.

You can also promote Instagram content on Facebook, LinkedIn, Snapchat, TikTok and other active social media platforms.

Don't forget to also include links to your social media accounts in the "About" section of your site.

Instagram Shopping

If you have an ecommerce store, you can use Instagram Shopping to increase your overall Instagram engagement, likes, followers, and product sales.

When you shop on Instagram, you can tag products in your posts and stories. When people see a product they like, they can click on it to see more information.

You can also click the "Buy Now" button to go directly to the website where you can make a purchase.

To use Instagram Shopping, you must have a business account and connect to your Facebook directory.

Instagram Insights

As we strive to get more likes on Instagram, take the time to learn from our previous posts.

Instagram Insights is an integrated analytics tool that provides you and your followers valuable insights into how they interact with your content.

Instagram Insights allows you to view the following types of data:

  • Viewers per post

  • How much time does one person spends looking at it

  • Number of likes and comments by IG users for each post

Data helps us understand what types of content work well, so we can replicate this success in the future.

Use this information to make your next decision:

  • Content type to remove

  • Content types for further use

  • When to post to get more attention on Instagram

Instagram Ads

Consider using Instagram ads as part of your mission to get more likes on Instagram.

Instagram ads are a way to reach new people who don't know your brand yet.

When you create an ad, you can target specific audiences based on interests, demographics and behavior. Ads are supported on Instagram in the form of photos, videos, carousels and stories.

You can use these ad types to get more likes on your Instagram posts.

Create Video Ads

Of all the types of ads that Instagram offers to businesses, the use of video is highly recommended. Videos serve to attract new followers.

In addition, the Instagram algorithm continues to prioritize video content.

Take advantage of trends.

Post videos through ads, collect likes, add new followers and become one of the most influential Instagram influencers in your niche.

All In All

If you want to know how to get more likes on Instagram, there are a few things you can do.

Use engaging Instagram photos, post video content, use engaging captions, use hashtags correctly, enjoy Instagram shopping, learn from Instagram Insights, and use Instagram ads.

By following these tips, you can get more exposure in future posts as you work hard to build your Instagram page.

Need help getting likes on Instagram? To learn more about the Instagram Like Boost service, please contact us.

We'll answer your questions and help you understand how to get more attention for your Instagram profile.