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Instagram's Blue Tick: Full Verification Guide

Candice Olinger
Candice Olinger
July 13, 2022, 8:26 p.m.
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Nothing on Instagram says "I'm real" like a blue checkmark next to a name.

What started as a way to identify real accounts from a sea of ​​fake or fan-created profiles is now used as a symbol. Legitimacy of brands and influencers.

So, the biggest question is, "How do I get verified on Instagram?"

In this guide, we cover everything you need to know about social media verification and how to get a blue checkmark on Instagram.

That's because social media indicators don't work until they turn blue to attract more visitors and build trust among them.

Here's what you'll learn:

  • What does social validation mean?

  • How does the blue check mark benefit your brand?

  • How to request verification on Instagram?

  • Tips for creating a profile that Instagram will verify?

Blue check mark: Social Media Verification

Twitter introduced the blue tick to the social network in 2009 as the first platform for user account verification.

The company used a blue check mark to indicate the authenticity of accounts of public interest, such as news sources and public figures.

Since then, other platforms have started verifying accounts. Social media platforms that verify accounts include:

  • Facebook

  • Instagram

  • YouTube

  • Snapchat

  • Pinterest

  • TikTok

Each platform sets its own standards and verification processes.

Instagram introduced the verification badge in 2014.

Initially, Instagram verification was limited to celebrities and public figures who worked with the platform's partner team.

The blue check is used as a tool to identify the original account of a person (or brand) with multiple fake or fan accounts.

However, in 2018 Instagram launched an open form for verification requests.

As a result, the platform has increased brand identification, social media celebrity and influencer accounts of all sizes.

Benefits of Instagram Blue Tick

Instagram has revealed the verification process for all accounts, so let's take a look at the benefits of verified accounts as part of your Instagram marketing strategy.


Social media has become a fertile garden for spreading misinformation.

Confidence is essential for anyone looking to grow an audience or build a brand on Instagram.

Social media validation starts with the idea of ​​trust.

Verification badges confirm that the account is owned and operated by the person (or brand) in your profile picture.

Even if you don't have a problem with fan pages or fake brand accounts, a blue check will give you a boost of authority on Instagram.

If you have a verified account, there is no question about the legitimacy of the content.

Because users are curious about who posts what, it can be safe to go through the Instagram verification process.


Why are you asking for Instagram verification if you have no problem distinguishing it from a fake fan page or account? Elevating your status is motivation.

Since Instagram authentication was originally only available to celebrities, special trust is given to the blue checkmark.

Social media authentication has become a status symbol for online profiles. A verification badge on your Instagram profile sets you apart from regular Instagram users.

Status badges change the way people perceive your brand. If you are selling a product, it will look more valuable, or at least legit.

Also, if you are an influencer or blogger, other users will know that you have the Instagram “Approved” stamp.

Instagram Story Link

The Instagram blue checkmark offers more than just the benefits of trust and recognition.

There are also technical benefits, such as the ability to embed links in Instagram stories.

Instagram is a great platform to build brand awareness, but it doesn't have many options to include clickable links to your website or other profiles.

Most users can only include a link on their Instagram profile.

You need 10,000 followers or a verified account to access Instagram Stories' call-to-action feature.

The swipe up feature lets you add your own link to your Instagram story. Users can access your blog, website or online store by simply swiping up.

Unblocking calls to action on Instagram Stories can significantly increase your chances of converting Instagram followers into real website visitors or customers.

Priority access to new features

When Instagram releases new features, they usually offer them to pre-verified accounts.

Here's how to use the swipe up feature: The Instagram team is always experimenting with new ways to help brands and influencers grow their business. So, it makes sense to target this audience to test and improve new features.

A verified account gives you early access to new features as they become available.

The ability to use business features before others can give you an edge over your competitors.

Instagram Verification Requirements

In order to receive a verification badge on Instagram, you must comply with the platform's terms of service and community guidelines.

In addition, your account must be authentic, unique, complete and prominent.

Here is a breakdown of the four Instagram authentication requirements:

Instagram defines authenticity as the expression of a real person or thing.

Real objects include:

  • brand

  • company

  • press briefing

Fan accounts do not meet Instagram's authenticity requirements.

You don't need a creator or business account to be verified on Instagram.

Instagram will consider your personal account if it is genuine.

Instagram requires that you upload a personal or business identification form when going through the verification request process.


A single Instagram account means you can only have one verified account per person or organization.

Instagram has one exception to this rule. It is a multilingual account of a global brand.

Instagram doesn't check accounts with shared interests, such as meme accounts.


Your Instagram profile must be public and complete to pass verification.

Full profile including profile picture and biography.

You must also have at least one Instagram post.

As part of the overall profile requirements, your profile may not contain links to other social media accounts.


Your account must represent a known person, brand, or other types of entity.

But Instagram doesn’t require you to have a specific number of followers to qualify for verification.

A note on verification requirements:

If you present false information in the verification form, Instagram has the right to remove your blue tick.

It also states that the use of false information to get verified may end by deletion of your Instagram account.

How To Request Verification on Instagram

Now you know the step-by-step process to get verified on Instagram, let’s take a look at the verification request process.

You can use this easy guide to submit your request for verification.

1. Tap the “Menu” button in the top-right corner of your Instagram profile

2. Go to “Settings”

3. Select your account

4. Scroll down and select “Request Verification”

5. Provide your full name, and account name, and select your category

6. Upload your photo ID or document to proving you’re a registered business (in the case of verifying a business)

7. Click “Send’

Note that requesting a verification on Instagram is free.

Do not provide payment information to contacts or websites that ask to verify your Instagram account. If you request a payment, it may be a scam, so stop the process immediately.

What happens after a confirmation request?

When you submit an Instagram verification request, the Instagram team will review your profile and eligibility.

If you decide not to verify your account on Instagram, you will also be notified with the final decision. Instagram usually responds within 30 days.

You can find the official answer in the Instagram app in Notification Center.

When Instagram approves your request, a blue confirmation badge will appear on your profile.

All you need to do is to make sure your account is public and complete.

If your request is denied, it doesn't end there. You can reapply 30 days after your last application.

Conclusion: Instagram’s Blue Tick

Instagram Verification increases the
credibility of your online profile.

It also gives you access to the best Instagram features to build credibility with your brand and grow your business.

You must have a balanced goal, including reach, engagement, and conversion. To learn more about how to increase your channel's engagement, likes and followers, check out today.