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Top 20 Accounts on Instagram

Kandice Olinger
Kandice Olinger
June 15, 2022, 12:02 p.m.
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In 2010, Instagram evolved from a photo editing and sharing app to making money, promoting your business, and sharing your passion.

If you learn how to increase your followers, Instagram can make you a celebrity too.

Instagram influencers are new celebrities, some of whom have more followers than movie stars.

For example, Kylie Jenner is one of the most influential celebrities of our generation, with an impressive 350 million followers.

You can learn a lot from looking at an account that has a lot of followers. Some of these VIPs have different ways of becoming famous, but there is a reason why they outperform others to the same extent.

Read on to learn more about the top 20 most followed users and how to get followers on Instagram.

The 20 Most Followed Instagram Accounts

Below are the most popular Instagram accounts with statistics at the time this article was published.

1. Instagram (@instagram)

Followers: 538 million

Following: 136

Posts: 7,200

Naturally, the official Instagram account takes first place on the list with the most followers. The social media app itself has 538 million followers.

They share popular or creative posts by users across Instagram. Tag your posts @instagram to potentially stand out and reach a wider audience.

Instagram quickly expanded its platform by creating a unique social media app that allows users to tell stories through photos.

They've made it simple, and they're constantly evolving, but once you get used to it, it's an easy-to-use platform.

2. Cristiano Ronaldo (@cristiano)

Followers: 472 million

Following: 518

Posts: 3,335

Cristiano Ronaldo became the first person to cross 400 million followers on a photo sharing app. In a word, if the Ronaldo sequel were a country, it would be the third most populous country, with more citizens than the United States (332,403,650 as of January 2022).

He grew up and became a top athlete at clubs like Manchester United and Real Madrid in one of the most watched sports in the world.

3. Kylie Jenner (@kyliejenner)

Followers: 363 million

Following: 82

Posts: 6,927

Kylie Jenner is the first woman to surpass 300 million followers on Instagram and has one of the most followed Instagram accounts.

Although the Kardashian Jenner clan has long been iconic, Kylie has surpassed all her siblings on the social app and is now the most followed woman.

She was named the youngest self-made billionaire (although Forbes withdrew that claim) after launching brands like Kylie Cosmetics, Kylie Swim, Kylie Skin, and more. Leo Messi overtook Jenner to become the third most popular figure at some point, but Kylie is back on track.

4. Lionel Messi (@leomessi)

Followers: 354 million

Following: 296

Posts: 889

Lionel Messi is an Argentinan footballer who has a lot of fans. Ronaldo is number one, but Messi is not behind either.

Soccer is the most popular sport, so it's no surprise that these professionals are able to capture the attention of their fans with their goals.

Having played for Barcelona and the Argentina national football team, Messi has revealed a lot about his personal life as well as his love for his game.

5. Selena Gomez (@selenagomez)

Followers: 340 million

Following: 221

Posts: 1,827

Although Selena Gomez takes frequent breaks from social media and speaks out about not using apps like Instagram, she continues to grow rapidly and is the most followed musician on the platform.

Gomez is not only famous for her roles on Disney Channel and as a singer, but her fans love her content.

Along with great photo shoots and beautiful parties, she talks about her mental health and encourages her followers to take their health seriously.

6. Dwayne "The Rock" Johnson (@therock)

Followers: 332 million

Following: 590

Posts: 6,673

You'll be hard-pressed to find anyone who doesn't know who "The Rock" is, so it's no surprise that he makes it to #6 on the list.

Although many people know "The Rock" as a legendary professional wrestler, Johnson is now a Hollywood movie star. But during his days as a player, he had a lot of fans and made a lot of money.

People love to follow Dwayne Johnson's motivational posts, inspiring workouts, and daily life updates.

7. Kim Kardashian (@kimkardashian)

Followers: 327 million

Following: 196

Posts: 5,595

Kim Kardashian was an influencer before she was an influencer. Many people call Kim a hot celebrity. But she was also touted as a future presidential candidate (although she rejected the idea).

Whether you love her or hate her, there's no denying that she knows how to get attention by showing off her everyday photos.

Skims founder shows her followers behind-the-scenes footage of her daily life from her photo shoots, as well as the advertising brands she owns.

8. Ariana Grande (@arianagrande)

Followers: 325 million

Following: 659

Posts: 4962

Ariana Grande is a star best known for her previous roles and most popular songs in the Nickelodeon TV series.

Grande shares her teasers of her upcoming work, a sneak peek into her personal life, and great photos of her photo shoot on her Instagram account.

This artist knows how to deliver content that her fans want to see.

9. Beyonce Knowles (@beyonce)

Followers: 268 million

Following: 0

Posts: 2034

What Instagram follower list would be complete without Queen Bey? More than 268 million people would say no.

Beyonce Knowles revealed that she appeared in Star Search in 1993, where she became famous at the age of 12.

She released her first big hit in 2003 and continues to release her best hits. Her longtime fans don't talk much about her private life, but she likes to follow the star.

10. Chloe Kardashian (@khloekardashian)

Followers: 267 million

Following: 103

Posts: 4103

As you might have guessed, there is another Kardashian in the top 10. She may not be her most famous Kardashian sister, but she is still incredibly popular.

She shares amazing photos and behind-the-scenes scenes from her life. Chloe couldn't say too much. However, the two sisters must keep a few secrets about their TV show.

11. Kendall Jenner (@kendalljenner)

Followers: 252 million

Following: 218

Posts: 672

Going back to the Jenner family, Kendall Jenner is at number 11 with 249 million followers. Kendall is a model who posts selfies, photos and private photos. She also shared several promotional images of the 818 tequila brand.

She and Justin Bieber seem to be overlapping at 11th, so Kendall Jenner will soon drop to 12th.

12. Justin Bieber (@justinbieber)

Followers: 249 million

Following: 714

Posts: 669

Justin Bieber is famous for singing on YouTube. So it's no wonder he's trying to build followers on other social media apps.

Since his recent diagnosis, he has been using Instagram to keep his fans updated about his health. He also shares photos of his beautiful wife Hailey Bieber, his personal life and clips from some shows.

He's currently tied with Kendall Jenner, so we'll have to wait and see who's the real 11th place.

13. National Geographic (@natgeo)

Followers: 236 million

Following: 139

Posts: 27k

National Geographic was the first brand to enter the top 20 along with Instagram. This popular magazine uses photography talent to share breathtaking views of nature.

Follow @natgeo for up-close wildlife photos, breathtaking landscapes from around the world, and fun facts.

14. Nike (@nike)

Followers: 232 million

Following: 143

Posts: 948

After National Geographic is another top 20 brand, Nike.

As Instagram is a social media app, it's worth noting that anonymous businesses can grow a lot.

Nike shares artistic photos of athletes in training and sportswear with inspiring captions. But the company was able to achieve more thanks to its relative openness to social justice.

15. Taylor Swift (@taylorswift)

Followers: 221 million

Following: 0

Posts: 536

Taylor Swift rose to prominence in 2005 at the age of 17 when she was spotted by Scott Borchetta. Her instincts were right, and her music quickly made her a celeb.

Swift has been named several times on Time magazine's list of the world's most influential people and is known for his generosity and simplicity.

She shares Swift's past performances, promotional content, and some behind-the-scenes footage.

16. Jennifer Lopez (@jlo)

Followers: 217 million

Following: 1,412

Posts: 3,126

Jennie has been living in the neighborhood for decades, and she has a lot of fans who want to see her latest creations and behind the scenes stories.

In addition to being one of the most followed users on Instagram, she is also the most followed celebrity. J-Lo shares candid moments, photo shoots and promotional content about his new project.

17. Virat Kohli (@virat.kohli)

Followers: 207 million

Following: 249

Posts: 1,397

Virat Kohli is a famous Indian cricketer who has a lot of followers on Instagram. He is one of the best, if not the best, in his sport, attracting millions of fans by appearing in India, Delhi and the Royal Challengers Bangalore.

He shares his love of cricket, promotional materials for the one8 brand, and often talks about his personal life.

18. Nicki Minaj (@nickiminaj)

Followers: 201 million

Following: 635

Posts: 6,340

Nicki Minaj is another popular music artist who rose to fame around 2010. Her career has long prospered with cult hits like "Anaconda", but fans haven't found enough about her yet.

Minaj's Instagram profile is the standard for modern musicians, including many photos and videos of the performance, a few personal excerpts, and a few fan appreciations.

19. Kourtney Kardashian (@kourtneykardash)

Followers: 193 million

Following: 139

Posts: 4,352

Of course, this list could not be complete without Kourtney Kardashian, a new member of the Kardashian family.

The TV presenter and social media figure publishes similar posts to her sisters, with snapshots and pictures of her daily life.

20. Miley Cyrus (@mileycyrus)

Followers: 180 million

Following: 296

Posts: 1,181

Child stars who have entered the music industry often do well on Instagram, and Miley Cyrus is no exception.

Although she was known for her role as Hannah Montana, she exploded early in her singer career.

The pop star shares behind-the-scenes footage from her music tours and promotes new music.


Instagram has been around for over 10 years, and during that time many people have been able to gather a lot of followers.

Instagram is the most followed brand on the app, but National Geographic and Nike also made it into the top 20.

As expected, the Kardashian Jenner clan has the most followers in the world, and Kylie Jenner has over 357 million followers.

If you want to learn how to grow your Instagram followers like a star, first optimize your account and create a growth strategy.

One of the best ways to grow your account quickly and efficiently is to buy followers from a well-known brand like has been helping people and brands to grow their Instagram over the years, by using a modern strategy and providing a customer service team to support the process.