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Use Instagram for Business — 8 Steps to Success

Jason Juhl
Jason Juhl
July 9, 2022, 4:40 p.m.
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Here is s a list of 8 ways to use Instagram for business that can help you harness the true power of one of today's most popular platforms.

As a digital powerhouse, Instagram is undoubtedly one of the essential cornerstones of every business's marketing strategy. Luckily, that means there are plenty of top tips you can use to help your social media strategy succeed.

Why should businesses use Instagram?

When it comes to entering the digital space, you need to hit the top platforms to get started on the right path. Learning how to use Instagram is essential as it is an extraordinary creative medium for brands.

According to Instagram, 81% of users rely on Insta search results to find products and services. This is a huge number that every company should take advantage of, and it will allow you to reach a larger audience in your niche.

If you don't have a business account on Instagram, you will avoid a large percentage of your potential customers. Whether you're a small business or a large company, you should start using Instagram as a business as soon as possible.

8 ways to use Instagram for business

Knowing the depth of the platform is the first step in learning how to use Instagram in your business. Let's take a look at the many opportunities for marketing teams to generate leads and sales.

1. Create an Instagram business account.

Creating an Instagram business account is the first step you should take before thinking about what kind of marketing material you want to post.

Fortunately, the process is very simple. It also offers some special advantages for running your marketing campaigns. A professional account allows you to optimize your profile content, add sitelinks to your profile, and access unique metrics.

Metrics are the most impressive feature to track the success of your profile. You can view analytics metrics such as target demographics, post engagement rate, and more.

You can use this data to develop better strategies to increase engagement and brand awareness.

How to create a business account on Instagram:

  • Download Instagram

  • Go to the registration page and enter your business information. (Ideally, you should focus on all your social communications using professional email).

  • Choose a brand-specific username and password.

  • After creating a personal account, you can switch to a business account by going to the settings page.

  • When you switch to a business account, you need to connect Instagram to other social networks.

  • Also, add additional details about your business, such as website URL, short bio, and contact information.

Step 2: Familiarize yourself with Instagram features

With your newly created Instagram business account, it's time to explore the different features of the platform. In addition to the standard grid for uploading photos and videos, there are Instagram Stories and Instagram Live.

These two features allow you to reach large audiences with quality content.

Instagram Stories

Stories are one of the most powerful tools marketing teams can use to learn how to use the platform.

Just upload a short video promoting your products and services. It is also used by many companies to humanize their brands by providing relevant content to their audiences.

Stories are unique because unless you archive them, they are only available for 24 hours. Companies can use Stories to inform customers about upcoming promotions and company updates.

It's also a great way to showcase public events and contests your followers can participate in. If you're not interested in posting short videos, Instagram Stories also allows users to create boomerangs.

A boomerang is basically a live photo taken in a loop. You can add text and stickers to your posts to create a useful message to your followers.

Instagram Live

Another important principle of running an Instagram business is learning how to use Instagram Live. Livestreams are a great way to interact with your customers in real time, and are a great solution for your customers to humanize your brand.

Brand owners can host live AMAs (ask me anything), showcase new products and services, or chat. Instagram Live sits between the standard streaming service and Instagram Stories. After the broadcast ends, it disappears from the site after 24 hours.

So, it's a great way to give your target audience a behind-the-scenes look at your business. Another nice thing about this feature is that you can edit it after the live ends.

Users can add filters, stickers and other useful content to live streams before they appear on their profile.

Instagram Reels

The new
Instagram Reel option added to the platform is an important part of learning how to use Instagram. It's such a great tool that lives and stories are combined.

Stories allow you to upload short videos that can be displayed on your navigation page.

When using Instagram for work, every account holder wants to be featured on their overview page. This is one of the best ways for your target audience to find content while browsing the platform.

It can also help build your online reputation by increasing your post engagement by a factor of 10 or more. However, Reels allows 90-second videos, so you should hone your marketing skills quickly.

Reels is a great tool for Instagram business accounts thanks to its editing features. After shooting, you can add sound and visual effects and use other creative tools.

Step 3: Focus on image quality

A central principle when learning how to use Instagram for your business is to understand how the platform works.

It’s a content sharing platform that allows you to post photos and videos with short captions. You want all your images to look professional.

Take a look at our competitors to find out what content your Instagram business should have. You will find their photos are crisp, attractive, professionally designed and perfectly edited.

When creating a brand grid, your photos should be equally attractive and aesthetically pleasing.

Step 4: Connect with your customers

Instagram Live is a great way to reach your target audience. With an Instagram business account, you discover so many more ways to connect with consumers.

Let's take a look at the handy tools you can use to communicate using this social platform:

  • As a business, the comments section of a post is one of the best tools you can use to engage with your customers on Instagram. You can answer customer questions, spark interest in a specific release, or get more help by direct message (DM).

  • Another great way to connect with your audience is to like posts you've been tagged in.

For example, wouldn't you like to add a like to your profile when customers try your product and like it, post and tag it? This provides a more personalized approach to marketing and also helps build brand loyalty.

  • If you want to have a private chat with an individual or group, DM is for you. Just like messengers, companies can communicate directly with people without commenting.

Many companies use DMs as a customer service tool to help customers go unnoticed by the public.

  • Tags are a great tool for brand partnerships and sponsorships. Whether you work with other businesses or influencers, tagging your posts will help you get attention.

When they interact with your post, your followers will see your post, increasing engagement 10x.

Step 5: Business Instagram Ad Options

In addition to learning how to use Instagram as a marketing platform, it is also a unique advertising platform. Businesses can advertise their profiles, products and services to their target audience.

When you buy ads on Instagram, they may appear in the feed of people interested in what your brand has to offer. There are three main types of ads you can consider in your Instagram business account.

If you're looking for an engaging way of advertising, carousel ads can come in handy. You can post multiple photos together for users to see. This is useful if you want to show a specific message or promotion you want to share.

Video ads are perhaps the most powerful way to attract attention to your brand. With this ad type, all you have to do is upload a regular video post, marked as sponsored. You can also adjust the length of your video ads by shortening or lengthening them as needed.

If you are interested in a simple marketing method, image advertising is the ideal choice. All you need is one picture exactly like the post on your profile grid. Like video ads, they are marked as sponsored.

Step 6: Shop on Instagram to sell products on Instagram

One of the newest features of Instagram’s business accounts is the addition of a Store tab. It's important to take advantage of this feature when learning how to use Instagram. In the Store tab, you can help your followers find and buy products right through your profile.

Instead of driving potential customers to your site, Instagram allows consumers to shop directly through the app. All the buyer needs to do is select the product, enter payment and shipping information, and process the payment. Then the transaction is completed, a new customer is created, and the goods are shipped.

In addition to the Store tab, Instagram business accounts have access to shopping messages. This post will allow you to upload your photos as usual, but add your own tags to the items in your post.

For example, if you sell shoes, you need to add tags that direct customers to the shoe purchase page.

However, not all Instagram users can use purchasable posts. An Instagram business account is required, and you must complete the Merchant requirements of Instagram.

You can then create a product catalog using BigCommerce, Facebook, or Shopify.

Step 7. Promotion and gift making

If you decide to use Instagram as a business, your page needs more exposure. With millions of daily users on the platform, your content needs to stand out.

Promotions and giveaways are a sure way to get more followers, engagement and potential sales. Needless to say, the creative nature of Instagram makes it easy to run contests and promotions.

You can also use Instagram Live to announce upcoming prizes or post stories around the clock.

You can also add posts to the general grid to advertise promotions your subscribers can participate in.

The most important thing to consider when exploring using Instagram is to make sure your giveaways follow the guidelines of the platform. Accounts that do not follow Instagram rules may be deleted or blocked.

Step 8: Embed Instagram content everywhere

Using Instagram as a business is very rewarding, especially if you use it outside of the platform. Instead of using Insta to drive consumers to your site, you can use your site to drive traffic to Instagram. Embedding your content on all other social networks will give you even more benefits from the platform.

Luckily, Instagram allows accounts to post content elsewhere. Just copy and paste the sharing code into your blog, business website or Twitter feed. After posting, you will see the metrics increase as traffic increases across all social networks.

Integration is also a great feature of the Instagram business when working with other brands and influencers. You can encourage others to share your posts on your platform and let your followers see your content.

This level of networking is an important aspect of learning how to use Instagram.

Use Instagram for your business

If you want to use Instagram as a business, you need a list of ways to get the most out of the platform. These 8 tips will help you build a social media page that sells well and is aesthetically pleasing.

There are so many ways to use Instagram for your business, making it one of the best social media platforms out there.